Customers want to establish a personal relationship with your brand; they want a brand story that is built on transparency, trust and confidence. One sure fire way to achieve this is telling your brand’s story through video. While there are many effective strategies for telling your brand’s story, we believe that video is one of the most powerful. Video gives your brand the opportunity to be in the spotlight and to show off its human side; to tell its story in a way that engages, excites and inspires. Video is the one multi-dimensional platform that brings your brand to life through the use of narration, movement, sound, music, graphics, animation, special effects, etc. Storytelling through video acts as a mini movie that gives your brand the flexibility to target its messaging through the various digital channels where your audience is present.
Video storytelling has many advantages:
- Captures messages in real time, allowing you to address immediate news opportunities such as new products / services, product benefits, and getting in front of the press should your brand be in crisis mode
- Gives your customers the ability to put a face with a product or service. What better vehicle for your CEO and / or brand leader to connect with internal / external audiences?
- Reinforces your brand’s Vision, Mission, Values and Attributes
- Provides a cost effective strategy for reaching your customers with a range of targeted messages that address your users pain points over a long period of time
- Has the unique ability to present product / service features and benefits in a way that makes a one-on-one emotional connection with customers
- Helps to optimize SEO strategies when hosting your video on YouTube, Vimeo, etc
- Allows customers to get to know your brand, product and /or service on a very personal level. Take a look for yourself at the video we created for Oakley Commercial Flooring. We purposely wrote the script so that we can optimize Oakley’s video budget by editing the full-length video into smaller snippets that can be pushed out over social media over a period of time
Let’s discuss how Xhilarate can harness the human side of your brand by telling your brand’s story through video. Contact: Russ Napolitano, russ@xhilarate.com, (215) 983-9990
