Your logo is going to be everywhere. Printed large and small on products, ads, websites, and social media posts. It will separate you from your competitors. It will drive brand recognition. It shows your understanding of your target audience.
But your logo is only the cornerstone of a larger, more important idea. Your logo is just the first of many choices as you build your visual brand.
What Is Visual Branding?
All visual components of your brand identity, from your logo to the color schemes you use, from images on your website to the pictures you post on social media, are considered part of your visual branding.
Each of these is possibly the first impression someone will have of your organization. And these first impressions don’t take long: someone visiting your website will form an opinion in 50 milliseconds!
Because of this, you want your brand to be represented by the best visuals no matter the location. Consistency across all platforms will help ensure what’s being seen is reflective of your organization.
When designing your logo, and building your visual brand, remember to be unique, be memorable, and be consistent. You want to stand out and you want to be easily remembered. And you don’t want to be confusing by always changing.
What Does Visual Branding Look Like?
- All of this starts with a great logo. A great logo should look good large and small, be easy to understand but unique to your organization. It should stand out from your competitors while showing understanding of your audience.
- Choose a consistent color scheme. All the great bands have specific colors that you immediately recognize and connect with a product or organization. Whether it’s Coca-Cola’s red or Facebook’s blue, you quickly know when you’re interacting with one of their products.
- Fonts can reflect your personality—for good or bad. Spend time deciding or building a font that represents your organization. This is a great area to show how serious or how fun your organization is. Whatever you want to be reflected to your audience, be sure your font is not working against this.
- Images can tie all of this together. When choosing what images to use on your website or social media, always think about your brand identity. Does this connect to your visual branding or will it be confusing to a potential consumer?
Why Invest In Visual Branding?
The easiest way to make sure no visuals connected to you are diminishing your brand is to fully invest in this process. These ideas are key to brand recognition. They will build an attitude toward your products or your organization based on the first few impressions, good or bad.
Visual branding is a chance for you to show your understanding of your audience. If they are looking for a serious expert, show them. If they want a fun member of their community, show that.
Logos, images, and color schemes can all provoke strong emotions from your target audience. This is the chance for you to make sure the emotions are positive.
Work With the Visual Branding Experts at Xhilarate
Don’t let a cheap logo undo all that hard work you’ve put forward to build and grow your business.
Give your business a powerful logo and the visual branding it needs to build awareness and convert customers.
If you’re looking to modernize your visual branding, contact Xhilarate today.
