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The Dark Side of Minimalist Design

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Reviewing Dieter Rams’ Iconic 10 Principles

Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.

Xhilarate is a design and branding agency in Philadelphia that creates visual brand experiences that engage people, excite the senses and inspire our inner awesome. We are the arsenal of innovation. Xhilarate is a design consultancy dedicated to creating innovative brand and interactive experiences with an unyielding passion to create the extraordinary.

Judy Kavlin
Judy Kavlin
Kalvin Public Relations
Russ Napolitano
Russ Napolitano
Creator of Opportunities
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