TRANSFORMING THE IDENTITY OF A WELL ESTABLISHED AND RESPECTED PHARMACEUTICAL CDMO

Renaissance Lakewood, LLC is a US-based contract development and manufacturing organization (CDMO) with over 20 years of experience in the development and manufacturing of nasal sprays and sterile injectable dosage forms for pharmaceutical and biotech companies. The Renaissance brand was looking staid: it was no longer in alignment with the firm's leadership position and was not reflective of its core values - innovative, knowledgeable, resourceful and confident. The new look and feel features a color palette that balances optimism with trust and confidence. The typography, imagery and messaging work in harmony to position the company as an innovative leader backed by science and technology. The new dot-pattern logo pays homage to Renaissance's nasal heritage and forms a 3-dimensional cube to signify how the resources of the organization unite to form a strong, confident and unified entity.

Whether an existing or new client, one is immediately drawn to the Renaissance brand when visiting the new website. From the impact of the logo, which speaks to innovation and collaboration, to the optimistic cobalt and sea-foam color palette and to the dynamic, interchangeable content grid that supports a range of content including capabilities, services, factoids and a historic timeline one engages with the brand on a multitude of visual levels. Imagery, animations and videos pique curiosity and maintain customer interest from page to page.

We combined the brand’s cobalt and sea-foam primary colors to form a gradation to convey optimism, progression and excitement. This technique is used throughout various touchpoints to help bring dimension to both the website and printed page. Imagery and messaging were carefully crafted to reinforce credibility, knowledge and expertise.

The overall transformation of this brand from where it was to where it is today is very inspiring, especially for those team members and customers who have experienced the brand first-hand. The brand’s new look and feel, imagery and messaging bring it into the 21st century and help set the expectation that Renaissance is driven by innovation to continually deliver unique solutions.