Oddschecker
The collaborative branding efforts between the US and UK triumphantly contribute to beating the odds together.
OddsChecker, a venture under the ownership of Flutter Entertainment, embarked on a substantial revamp of its sports betting odds comparison platform in the United States. This extensive overhaul included a comprehensive rebranding initiative, introducing a strikingly new logo, a compelling tagline, and a redesigned aesthetic aimed at elevating the user experience, ensuring optimal functionality, and delivering an enticing visual appeal for its audience.
Services
- Art Direction
- Brand Styleguides
- Branding Strategy
- Competitive Analysis
- Logo
- Look & Feel
- Mood Boards
- Stylescapes
- Tagline
- Visual Assets
Engage
Insights Drive Innovation
Immersive redesign ignites user motivation & engagement, amplifying experience in online sports betting.
OddsChecker meticulously executed several rounds of research involving nearly 15,000 participants from various regions across the U.S., providing invaluable insights to deeply connect with and comprehend our users’ needs. To ensure a comprehensive grasp of the necessary messaging and concurrently craft a distinctive visual brand encounter, an exhaustive audit was conducted. This encompassed a thorough examination of the NJ sports betting market, comprehensive scrutiny of general sports media across digital, print, TV, and radio platforms, as well as detailed analyses of sportsbooks and sports odds. OddsChecker’s commitment to user-centricity continued with a granular analysis of emerging trends and consumer preferences, further informing the strategic roadmap. Collaborations with experts and innovative analytics software helped create user-friendly interfaces and data-driven content, reinforcing our leadership in sports betting.
Excite
Understanding the prevalence of mobile platforms in online sports betting, we deliberately fashioned a bold, dynamic appearance that remains effortlessly navigable. The design ethos prioritized an interface that exudes vigor and facilitates seamless navigation for users. Introducing the revamped logo, we strategically incorporated an amalgamation of elements: a fused check mark symbolizing energy, action, and enthusiasm, with the ball positioned at its apex, serving as both a focal point and a representation of ambition, drawing attention and setting a target for users to aim toward. This redesign optimally aligns with the modern user’s preferences, fostering engagement and elevating their overall experience. Furthermore, this thoughtful redesign not only meets but exceeds the expectations of today’s users. By seamlessly integrating these vibrant elements into our platform, we have not only captured attention but also sparked motivation, creating an immersive environment that propels users toward their desired objectives. This user-centric approach ensures an enjoyable and productive experience, enhancing their journey within the platform and amplifying their sense of accomplishment in the realm of online sports betting.
Inspire
Xhilarate produced numerous taglines for evaluation, with research findings highlighting “Beat The Odds” as the most captivating. This chosen tagline profoundly imbues a sense of assurance, reinforcing the emotional gratification experienced when utilizing a platform offering quantified odds comparisons. It instills confidence, reflecting the rewarding sensation users derive from a system that succinctly presents comparative odds, enhancing their decision-making process and overall experience. The resonance of “Beat The Odds” extends beyond its initial impact, fostering a strong emotional connection that resonates with users. This tagline encapsulates a promise of empowerment, motivating individuals to make informed choices and find success amidst the uncertainties of sports betting, creating a lasting impression. The enduring essence of ‘Beat The Odds’ lies in its ability to transcend the realm of mere words. It becomes a beacon, guiding users through the intricate landscapes of probability, not just in sports betting but in navigating life’s uncertainties. This tagline encapsulates resilience, urging individuals to embrace challenges and make informed choices, fostering a spirit that resonates far beyond the platform.
Tapping into Xhilarate, a U.S. branding and design firm, to assist us with our rebranding efforts, gave us a connection to a branding team who understood our customer base and the online sports betting market.