Your website is your most valuable asset. It serves as the primary hub where your customers and stakeholders obtain information about your company, its product and service offerings, its core values and its position on sustainability and diversity and inclusion. It is where your customers are turning to fill the void that is the result of the loss of many in-person experiences due to Covid-19 restrictions.
Since your website is your company and/or your brand ambassador and needs to work harder to create an experience, here is a checklist to help you to determine if your website is operating at optimal levels.
Does your website create an optimal user experience? Does it engage, excite and inspire your user on multiple levels?
+ Does your homepage “grab” your user making for a good first impression?
+ Is your navigation intuitive with content organized in logical sections?
+ Is your website content up-to-date, including featured products/services, team members, news and events? There is nothing worse than a user seeing the last news post dated 2019.
+ Are you using video to help engage customers on a very personal level? In addition to creating a personal connection, video is an invaluable SEO tool.
+ Is your backend SEO optimized for branded and unbranded terms?
+ Are your website plugins up-to-date? There is a very good chance that the plug-ins used to build your original site may have gone through a series of updates. If not updated, this can put a drag on performance.
+ Are you using analytics to gain insights about your users and to help you optimize those areas of your website that are underperforming?
If you answered “No” to any of one of these, your website is extinct. And you may be thinking how important is it that my website deliver an engaging and memorable user experience? It is more important than you think. In fact, 57% of consumers won’t recommend a companywith a poor user experience. This is especially true now where customers are limited in ways in which they either can or are willing to experience your brand in person.
If you work for a company whose products and /or services rely on engaging experiences such as education, professional services, arts & entertainment, health & beauty, retail, etc., you know how challenging it is to replicate in-person experiences on the web.
When developing the Mammuthus website (Read the article), we had to strike the right balance between being informative and engaging. That’s where engaging web design comes into the picture. Using the right mix of modern design, interactive features, and UX best practices can turn any subject into an engaging experience that drives awareness, boosts sales, and positions your organization as a thought leader.
We would welcome the opportunity to evaluate your website and discuss ways in which we can help to optimize your website to be more engaging, exciting and inspiring.
