Is your brand ready for 2021?
For a multitude of reasons 2020 was a year like no other– Covid-19, continued racial injustice and inequality, the stock market roller coaster and the election…to name just a few. These were arguably the top stories that had significant impact on brands and brand performance.
Lockdowns and restrictions forced many marketers to rethink brand experiences across hospitality, retail, travel & leisure and entertainment and all brands had to rethink messaging and hiring strategies. On one hand we saw many national and local brands go out of business and on the other many brands flourished and could not keep up with consumer demand. Some well-known and established brands were even compelled to change their name – Uncle Ben’s is now Ben’s Original, Eskimo Pie became Edy’s Pie, The Washington Redskins are now known as The Washington Team and Aunt Jemima will reveal its new name some time in 2021 with her likeness already removed from all packaging and promotional materials.
About Xhilarate
Xhilarate is a design and branding agency in Philadelphia that creates visual brand experiences that engage people, excite the senses and inspire our inner awesome. We are the arsenal of innovation. Xhilarate is a design consultancy dedicated to creating innovative brand and interactive experiences with an unyielding passion to create the extraordinary.
For More Information
Russ Napolitano / East Coast
russ@xhilarate.com
215 983 9990