If you’re interested in boosting digital marketing in your business but not sure how to start exactly, then let’s talk about some creative ideas on boosting the quality of site content and consequently the strength of your branding online.
Appeal to a Niche
Niche groups within your client base are the individuals with a specific interest regarding your business’s industry or field. A simple example would be the portion of dietitians who love the ketogenic diet.
While it may seem silly writing to such a small group of people, appealing to various niches can help you amplify your content and get it linked by other websites quite easily. Sure, there might be few keto dietitians, but you might find out that they’re more than willing to get together and discuss their shared interests.
Even if you dedicate just one blog post to a niche, getting to know that group gives you valuable information on your audience and boosts your reputation amongst them.
Use Influencers for Content Creation
Influencers are essentially online celebrities who have influence in the industries you operate in. These people might write famous blog posts, star in YouTube channels, or just be famous online in general.
Either way, you can recruit them to help you boost the engagement rates of your content. It seems strange “buying links” this way, but it’s a common practice that does actually work. “Sponsored influencers” will likely be worth up to $15 million by the end of 2022.
In many cases, both parties benefit from the arrangement. You as a business gain the attention from the content creator’s audience, and the creator gets paid for the work. Many journalists are especially eager to find these sponsorship deals for both pay and professional credit.
Make Useful Recommendations
Think about the types of products or services that your customers might find useful and make useful recommendations through your website, blog, or social media account (in a way that doesn’t interfere with your own sales, of course).
You’ve likely seen this marketing strategy if you’ve ever seen a real estate blog with a post entitled “Top 10 Best Air Conditioners For 2021.”
Remember to be tasteful about your recommendations. Because you aren’t benefiting from ranking a certain item above another, the content should be impartial and merely exist to give value to your customers. It’s an excellent way to generate backlinks and buzz about your business.
Tweak What You Write
Make sure you’re putting in the right attention towards the blog posts, articles, or social media links the business puts out. A few questions to ask yourself are:
+ Is the content relatable to your target audience?
+ Are you uploading it consistently so that audiences and search engines alike begin to trust you as an authority?
+ Are the materials serving an SEO purpose? Remember that search engines like websites that show expertise, authoritativeness, and trustworthiness (hence the ever-popular acronym EAT).
+ Don’t just go all text. Keywords and articles can certainly be effective, but put a spin on a blog post by adding images or even a video.
Visuals should be a focal point for the content writers of the company. To that end, look into weaving an image library module into the web design.
Craft an Image Library
7 out of 10 marketers believe that visuals are “important” to the overall advertising strategy. The age-old cliche of “a picture is worth a thousand words” really comes into play here. Pictures and videos should clearly be part of any modern business website, and a professional image library should subsequently be a priority.
So here’s the problem: you have plenty of images to choose from but have no way of organizing them or knowing how to find a specific picture quickly. This issue is common if your web design is unfocused or you don’t have a proper library implemented. The problems that can originate include:
- Fragmentation. Images might be on a USB stick, a server, a computer, or even with an entirely different person such as the photography agency you hired.
- Lack of organization. You might accidentally create duplicates of certain images or place them into the wrong folders by accident.
- Slower content generation. What happens when images are hard to find? The speed at which you can churn out important content slows down significantly.
Creating an image library is therefore an important step of boosting website content. Consult with a service provider on how you can accelerate content creation through better image processing.
Get More Traction From Your Content With Xhilarate
We’ve all heard the phrase “content is king” by now. And while still true, writing content isn’t enough today. Successful brands need to take their content to the next level, which means truly understanding what their customers need and providing value every step of the way. Are you looking to turn our suggestions into tangible results? Position your company for success by getting in touch with our team of content specialists today. Gradients, maximalism, and the nineties revival pulled us away from minimalism. It’s still popular, just not as dominant.
WordPress is still the biggest CMS in the world and will continue to be for some time. But the relentless grind of no-code site builders at the low end, and being outperformed by better CMS at the high end, mean that WordPress has passed its peak. Over-inflated predictions for BitCoin reaching $100k by December 2021 turned out to be a damp squib. In the end, Bitcoin only tripled in value in 2021. However, with micro-tipping and major tech companies moving into the arena, it’s clear digital currency arrived in the public consciousness in 2021.
And how could I be wrong about more but also fewer video calls? So I’m calling that my first clean sweep ever. With that heady boast, let’s take a look at the next twelve months.
