Proof of video’s massive popularity is everywhere. Just consider this info: mobile video consumption rises by 100% every year, while video is expected to make up 82% of internet traffic by 2021.
There are plenty of reasons why video consumption continues to grow at an exponential rate online — and they’ve got nothing to do with the re-stream-ability of The Office. The fact is, online audiences love how much more creative, visual and informative video is, and marketers love how much more effective it is.
Not convinced? Let’s look at just how well video advertising is doing in the online space, and how small businesses and brands can utilize it for their marketing efforts.
1. Visual is valuable
There’s actually a scientific explanation for why video is so much more effective than other traditional forms of advertising. 65% of the world’s population are classified as “visual learners,” and 90% of all information processed by our brains is considered visual.
Sure, video isn’t the only form of visual advertising, but it’s a no-brainer that dynamic content like video is far and away the most engaging, entertaining and comprehensive of your options.
2. Video boosts revenue faster
Marketers who utilize video advertising can grow revenue much faster than those using non-video content — 49% faster, to be exact. This should come as no surprise to companies that have used video in the past, as metrics for everything from engagement, click-throughs, and ROI consistently outpace advertising that uses plain text and images.
3. Customers like video better
Over 72% of customers said in a recent study that they preferred video to text ads. Brands can count on visually engaging video to help differentiate their content in an increasingly crowded marketplace.
4. Video actually influences decisions
Not only do consumers prefer video, it’s also often a major factor in their buying decision process. In fact, 90% of customers say that video has helped them make a purchase decision. For small businesses looking to up their retail game, including a video along with your first-rate product shots could make all the difference in sending your customers to their cart.
5. Video helps to sell
One of the best arenas to explore video’s effectiveness as a selling tool is in some of the biggest online markets in the world. According to stats released from Amazon and eBay, adding video ads to a product description increases the likelihood of a shopper buying an item by up to 35%. In sum, video advertising will always be a marketer’s best bet for creating visually rich content that actually helps increase revenue.
