A brand experience must include a great attention to detail in the realms of SEO/SEM, AI/voice and such, but it must also have the ability to straddle across the demands of ever-evolving customer experiences where visual UI is concerned. Expectations are high and the landscape is ever-changing.
Specific to those moments where we can affect aesthetic experiences, your brand has to be able to shape-shift for the preferred device… screen size… real estate… situation.
When working with your branding agency, you need to be cognizant of the many ways your audience will be engaging with your brand. Just as you consider messaging and the ways you tailor your content for long-form and short-form platforms, so should you ensure your identity remains adaptable. Your logo lockup. Your tagline. Your mark. How do you present yourselves in an appropriate way in these environments?
Consider the visual funnel necessary to break down your design needs and make sure your agency is tracking with a style guide that integrates these requirements and you will be well on your way to providing a more holistic visual brand experience.
Xhilarate is a design and branding agency in Philadelphia that creates visual brand experiences that engage people, excite the senses and inspire our inner awesome. We are the arsenal of innovation. Xhilarate is a design consultancy dedicated to creating innovative brand and interactive experiences with an unyielding passion to create the extraordinary.
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