Opportunity
Truman’s Hemp Co., headquartered in Philadelphia, was founded by two entrepreneurs whose goal is to market smokable hemp, the low-THC and high-CBD variant of cannabis. The company was named after their loyal farm dog, Truman, and it sources its hemp from their sustainably grown and cultivated West coast farms.
After conducting stakeholder interviews with the owners and gaining insights into their short and long-term goals, we crafted a brand narrative that captured the desired essence for the Truman’s Hemp Co. brand. This brand narrative served as our catalyst for exploring the brand’s visual expression through color, typography, photography, illustration style and iconography. Our Trusted Roots mood board focuses on the outdoors using a natural, earthy color palette, textures and lighting. Personal craftmanship is further reinforced through script typography, stamping techniques and quality seals.
The Truman’s Hemp Co. logo uses a custom woodcut illustrative technique that pays homage to Truman the dog, capturing Truman keeping a watchful eye over the hemp farms. The modern Hemp Co. typeface is balanced with the Truman’s font which conveys craftmanship and well-established. The quality of the hemp bud is easily seen through the clear label. Color-coded lid labels allow for product differentiation and tamper-evident seals.
Project Scope
+ Brand Narrative
+ Mood Boards
+ Logo Design – Brand Identity and Truman the Dog Icon
+ Packaging Design
+ Illustration
+ Photography
+ Premiums (Concept only)
