An industry-spanning report that redefines design maturity today. InVision surveyed thousands of companies to explore the relationship between design practices and business performance. Explore the highlights here, and download the full report now to transform the way you work.
InVision surveyed thousands of companies to explore the relationship between design practices and business performance. We found that those dominating their industries are the ones treating the screen like the most important place on Earth.
In fact, companies with high design maturity see cost savings, revenue gains, and brand and market position improvements as a result of their design efforts. What we uncovered about the practices of these enterprises offers a blueprint for business leaders to ensure their design dollars are invested for maximum returns.
With more than 2,200 designers interviewed around the globe, this is the widest-ranging report of its kind, and its findings will transform the way you work.
Unearthing the insights
In Fall 2018, InVision surveyed designers from more than 2,200 organizations around the world to explore how companies can create better business outcomes with design. We asked questions orbiting around company demographics, design team resources, executive involvement, practices, outcomes, and more.
To develop the survey, we audited existing design maturity models, consulted industry analysts, conducted qualitative research with designers in the field, and tapped the insights of our own in-house experts. What we came up with is unlike any maturity model to date. What’s different?
It’s the largest global study of design in business.
Other studies have been conducted (most notably in the United Kingdom and Denmark), and McKinsey recently produced a fantastic analysis using millions of data points, but from only 300 companies. This is the first study we know of that compares the design behaviors of thousands of companies around the globe, from small businesses to large enterprises, NGOs to the Fortune 500.
It examines design in companies like yours, whatever yours may be.
The number of companies in this study makes it possible to slice and dice the data endlessly with sample sizes large enough to draw statistically valid conclusions about the behaviors of subgroups within the overall design community, including differences by region, industry, company type, and more.
It was developed with analytical rigor.
We employed advanced statistical methods to identify the trends behind the trends. These techniques make it possible to look across hundreds of design-related behaviors, activities, and resources, and unearth the core principles that make a difference in achieving significant business benefits through design.
What does this mean for you?
After analyzing the data using regression and factor analysis, we mapped design-forward characteristics across five maturity levels. We found that design propels substantial business impact. In fact, companies with high design maturity in our model are more likely to see cost savings, revenue gains, productivity gains, speed to market, and brand and market position improvements through their design efforts.
But it takes more than just headcount. At companies with serious intentions to use design as a business-enabler, key partners, executives, and employees are more involved in the design process. Read on to unearth the secrets of design maturity.
