Comcast

Ensuring a warm welcome
to the new Comcast Center in
the city of brotherly love

OVERVIEW

How do you ease the transition of 5,000 employees for one of the country’s largest telecom providers? Start with next-generation onboarding materials and personality-centric orientation plans. Work hand-in-hand with HR specialists and hiring managers to customize an onboarding procedure that simply, wows. While Comcast was busy reinventing the Philly skyline, we helped them reinvent how employees first experience their commitment to culture and people-first philosophy.

CLIENT
Comcast NBCUniversal
SERVICES
Conceptual Design, Photography, Corporate Image Library, Video
PARTNERS
Zave Smith Photography

ENGAGE

Before cutting the ribbon at its new offices, Comcast rolled out the red carpet for employees. The people in these offices will drive the next generation of big ideas. It was our job to make them feel like family – at home in this new state-of-the-art location.

EXCITE

Collaborating seamlessly with a team of real estate, facilities, human resources, and design specialists, we produced a welcome package to help Comcast employees feel as comfortable in the surrounding neighborhood as they are in their new individually unique workspaces.

INSPIRE

In addition to the welcome kit we created with Comcast teams, we wanted to understand what employees moving to the new location really wanted to know – so we asked them. We left with an overwhelming desire to surprise and delight. We set out to exceed their expectations and show people that Comcast was listening. So, we developed an engaging storybook to address common questions, help the space feel like an extension of who they are, and prompt them to explore their new neighborhood like locals.

LET’S START A PROJECT

Have a project or a napkin sketch idea? We'd love to talk with you and see if we're a good fit. Let's build something great together!