Temple University
Xhilarate partners with Temple University Beasley School of Law to spotlight the school’s 125th Anniversary.
In 2019 Xhilarate was selected as a preferred branding agency by Temple University’s Strategic Marketing & Communications team. Most of Xhilarate’s design projects have been in partnership with the Temple Beasley School of Law to help celebrate its 125th Anniversary throughout the 2020-2021 academic year. This momentous occasion sparked the need for visual and verbal communications across a range of print and digital touchpoints.
Services
- 125th Anniversary Logo
- 125th Anniversary View Book
- Art Direction
- Content Creation
- Copywriting
- ESQ Alumni Publication Redesign
- ESQ Fall 2020
- ESQ Spring/Fall 2021
- Illustration
- Impact Report 2019/2020
- Look & Feel
- Photography
- Publication Design
- Recruitment & Scholarship Videos
- US News & World Report Campaign
Partners
- Burns Design Group
- Margraffix
- RJS Design
- Synergetic
- Zave Smith Photography
Engage
The “Cherry Red” Legacy
Celebrating an incredible 125 year milestone of monumental achievement and advancement.
The commemorative logo designed for Temple Law School’s 125th Anniversary was purposely created for use across all print and digital applications. The logo immediately establishes engagement with its constituents and helps to increase awareness among all stakeholders—present and past faculty & administration, current and prospective students, alumni, donors and the business and local community. As the Law School was approaching its 125th Anniversary, it also wanted Xhilarate to explore a complete redesign of its alumni publication–ESQ. The goal was to use design and content to create a new publication that increased engagement, interest and support among its core constituents. Xhilarate collaborated closely with the Law School to craft a dynamic publication that not only celebrated the institution’s rich history but also fostered a sense of belonging and pride among its diverse community of readers.
Excite
“Cherry Red,” Temple University’s brand color, is used dominantly across all 125th Anniversary print and digital communications due to its strong Temple brand association and stopping power. The combination of the cherry red with imagery, typography, and compelling content creates a level of excitement and anticipation with each turn of the page or with each new video frame. Moreover, whether it’s the 125th Anniversary Viewbook or recruitment video, the redesigned ESQ, the Impact Report, or the US News and World Report campaign, there is an overall look and feel that achieves consistency and ties all the pieces together yet achieves distinction across all touchpoints. This cohesive visual identity reinforces Temple’s enduring impact and legacy. Additionally, this unified approach in color scheme and design elements not only maintains a cohesive visual language but also cultivates an immersive experience for the audience. It signifies not just a commemoration of Temple’s rich history but also an assertive stride forward, ensuring the legacy resonates profoundly with both present and future stakeholders. This amplifies Temple’s influence within its community and beyond, reflecting its continued significance and relevance.
Inspire
Working closely with the Temple Law School has profoundly inspired our strategy, design, and content teams. Recognized by U.S. News and World Report as the #1 Trial Advocacy Program in the country and #53 Law School overall, we invested personal dedication in crafting design concepts and content across various print and digital applications that reinforce the school’s esteemed reputation—embracing its faculty, administration, students, alumni, donors, and the local business community. Our partnership aimed not only to honor the institution’s esteemed reputation but also to amplify its impact, fostering a dynamic, unified narrative that resonates with diverse audiences, elevating Temple Law School’s global prominence. Employing a strategic methodology, each design facet and content piece encapsulated the essence of distinction, reinforcing the school’s commitment to nurturing future legal luminaries. Moreover, this collaborative effort sought to create a lasting legacy that extends beyond mere recognition, imprinting an enduring influence on the legal domain. By intertwining innovation with tradition, this partnership aimed to establish a timeless heritage, leaving an indelible mark on the realm of legal education, ensuring Temple Law School’s enduring significance and influence for generations to come.
I would like to put Temple Law School at the forefront of how law schools can contribute to society, through research, advocacy, and our community involvement.