Renaissance
Completely transforming the identity and capabilities of a well-established and respected pharmaceutical CDMO.
Renaissance Lakewood, LLC, a seasoned US-based CDMO, leverages over two decades of expertise in crafting nasal sprays and sterile injectable dosage forms for pharmaceutical and biotech sectors. However, the dated Renaissance brand no longer reflected the company’s leadership or its core values of innovation, knowledge, resourcefulness, and confidence. The revamped visual identity embraces a lively color palette blending optimism and trust. Through unified typography, imagery, and messaging, the company reaffirms its pioneering role in science and technology. The new dot-pattern logo pays homage to Renaissance’s nasal heritage, symbolizing a cohesive, strong entity forged from the organization’s collective resources.
Services
- 2D/3D Renderings
- Advertising
- Brand Identity
- Brand Strategy
- Brand Style Guide
- C-Suite Materials
- Content Creation
- Copywriting
- Iconography
- Illustrations
- Image Library
- Look & Feel
- Package Design
- Photography
- Print & Marketing Collateral
- Signage
- Social Media
- Trade Show Display
- Video
Partners
- 1440 Film Company
- Markations
- Zave Smith Photography
Engage
The Brand Transformation
The interactive platform displays the brand’s continual advancement and innovative foresight.
Visitors, whether existing patrons or newcomers, are instantly captivated by the Renaissance brand upon landing on our updated website. The logo, a beacon of innovation and collaboration, commands attention, while the vibrant cobalt and sea-foam color scheme fosters an aura of boundless optimism. Our versatile content grid, accommodating capabilities, services, factoids, and a historical timeline, offers diverse engagement opportunities. Dynamic imagery, animations, and videos not only intrigue but also sustain customer curiosity, ensuring a seamless and captivating journey through each page, leaving a lasting impression of our brand’s dynamism and depth. The brand’s evolution, transitioning from its past to its present, serves as a profound inspiration, particularly for team members and customers who have witnessed this remarkable journey. With its contemporary visual identity, revamped imagery, and compelling messaging, the brand strides confidently into the 21st century. This transformation signifies Renaissance’s commitment to innovation, fostering an expectation of ongoing delivery of distinctive and groundbreaking solutions, solidifying its reputation as a forward-thinking leader.
Excite
Intertwining the brand’s cobalt and sea-foam primary colors in a seamless gradation, we evoke a sense of optimism, progression, and excitement. This artistry extends across multiple touchpoints, infusing depth into the website and printed materials. Meticulously curated imagery and messaging further bolster credibility, emphasizing the depth of knowledge and unwavering expertise that defines our brand identity. Every element intricately contributes to a cohesive narrative, amplifying the brand’s authority and resonating with our audience. Moreover, this harmonious blend of colors and design elements not only captures attention but also symbolizes the fusion of tradition and innovation, signifying our commitment to honoring heritage while embracing a forward-looking vision. As we continue to evolve, this visual representation becomes a timeless emblem of our dedication to both our roots and our progressive outlook, ensuring a lasting impression on our audience’s hearts and minds. Furthermore, this harmonious blend of colors and design elements not only captures attention but also symbolizes the fusion of tradition and innovation, signifying our commitment to honoring heritage while embracing a forward-looking vision. As we continue to evolve, this visual representation becomes a timeless emblem of our dedication to both our roots and our progressive outlook, ensuring a lasting impression on our audience’s hearts and minds.
Inspire
The brand’s evolution, transitioning from its past to its present, serves as a profound inspiration, particularly for team members and customers who have witnessed this remarkable journey. With its contemporary visual identity, revamped imagery, and compelling messaging, the brand strides confidently into the 21st century. This transformation signifies Renaissance’s commitment to innovation, fostering an expectation of ongoing delivery of distinctive and groundbreaking solutions, solidifying its reputation as a forward-thinking leader. It reflects the brand’s adaptability in a dynamic market, poised to meet and exceed evolving customer needs while setting new benchmarks for industry excellence. This evolution not only signifies progress but also exemplifies a dedication to continuous improvement, establishing a legacy of innovation that will endure for generations to come. Moreover, this revitalized brand narrative doesn’t just mark a moment in time; it serves as a guiding light, inspiring future innovations and cementing Renaissance’s place as a visionary force driving positive change in the industry.
Xhilarate revitalized our brand, aligning it with our innovative edge in CDMO. Their holistic approach considered all ouchpoints, not just the website, reflecting our unique solutions and technology.
