First Look Display
A brand-centric approach to identifying solutions that elevate brand experiences at retail effectively and efficiently.
With new leadership bringing extensive expertise in branded products marketing and operations, FLDG was well poised to greatly impact the retail display market. One major hurdle – they needed a brand that was in alignment with their goals and gave them the ammunition needed to compete more effectively. This overhaul demanded meticulous market analysis and innovative branding strategies, which would set the stage for their competitive edge in a rapidly evolving landscape.
Services
- Brand Identity
- Brand Strategy
- Brand Style Guide
- Graphic Design
- Iconography
- Look & Feel
- Photography
- Print Collateral
- Tagline
- UI/UX/IXD
- Website Design
Partners
- WP Ghost Agency
- Zave Smith Photography
Engage
Revolutionizing Retail Experience
Crafting an innovative retail experience through strategic branding, reshaping industry standards with a visionary approach.
Conducting internal/external stakeholder interviews, including current and past customers, auditing the retail and competitive environments, and evaluating new trends and innovations, Xhilarate was able to gather insights that informed our creation of a strategic brand platform. This brand platform, complete with brand pillars, culture, philosophy, personality attributes, positioning, and a core promise, served as the foundation for exploring a range of verbal and visual concepts. These concepts were rigorously tested, ensuring resonance with target audiences while maintaining a distinctive identity that would position Xhilarate as an industry trailblazer in brand innovation and retail experience enhancement. The iterative process of refinement and validation bolstered our confidence in the chosen concepts, guaranteeing their alignment with Xhilarate’s ethos. This strategic alignment solidified our standing as a forward-thinking leader.
Excite
The brand’s core promise – Creating winning retail experiences – sets the tone by which all internal and external decisions are made. It speaks to the FLDG team – its culture and operations, it establishes expectations for current and potential customers, and it guides R&D in developing innovations that contribute to the ongoing success of the company. This promise serves as a guiding beacon, fostering a company-wide dedication to exceeding customer expectations while fueling a passion for continuous improvement in product development and service delivery. It acts as the cornerstone for fostering brand loyalty and trust, ensuring that every interaction, from product design to customer service, reflects the commitment to delivering unparalleled retail experiences. This overarching promise permeates every facet of FLDG, aligning the team, shaping customer expectations, and inspiring R&D. It’s the bedrock fostering loyalty, trust, and exceptional retail interactions. The brand’s core promise acts as a guiding light, shaping FLDG’s culture, customer expectations, and R&D innovations. This commitment fosters loyalty and trust, driving a passion for continuous improvement in product development and service delivery. It’s the cornerstone of unparalleled retail interactions, aligning the team and elevating customer experiences across FLDG’s operations.
Inspire
Since FLDG takes a brand-centric approach to identifying innovative solutions for its clients, they needed to walk-the-talk with their own brand. Xhilarate created an entirely new brand identity and look and feel that catapults the brand well into the 21st century. The new logo reflects several core traits – transparency, multi-dimensionality, and perspective. The new tagline, “Impactful impressions. Winning results,” brings the brand promise to life, emphasizing FLDG’s commitment to delivering compelling experiences that resonate with customers and drive measurable success. The rebranding efforts serve as a testament to FLDG’s evolution and dedication to staying ahead in an ever-evolving retail landscape, reinforcing their position as industry leaders in innovative brand solutions. FLDG’s dedication came to fruition through an extensive brand transformation by Xhilarate, firmly propelling them into contemporary relevance. The redesigned logo captures qualities such as transparency, depth, and a multifaceted perspective. Alongside the new tagline, it reinforces FLDG’s commitment to delivering impactful experiences that propel success. This rebrand serves as a testament to their evolution and steadfast devotion to innovating in the retail domain, establishing their position as leaders in the industry.
Xhilarate has taken a brand that has been dormant and used a disciplined strategic process to reinvigorate it and position us for long-term success.
