3.0 University Place
A LEED® v4 platinum marvel that is empowering Philly’s growth through sustainable urban development.
University Place stands as an emblem of progressive ideals, pioneering a new era in sustainable infrastructure. Nestled in the heart of Philadelphia, this LEED® v4 Platinum marvel sets a gold standard for eco-conscious design. Our task with University Place Associates (UPA) was to showcase its avant-garde amenities, promoting its health benefits and positive environmental footprint to allure prospective residents and businesses alike. This innovative beacon shines brightly, illuminating the way toward a greener, brighter future.
Services
- 2D/3D Renderings
- Advertising
- Brand Identity
- Brand Strategy
- Brand Style Guide
- C-Suite Materials
- Content Creation
- Iconography
- Illustrations
- Image Library
- Look & Feel
- Package Design
- Photography
- Print & Marketing Collateral
- Signage
- Social Media
- Trade Show Display
- Video
- Wayfinding
Partners
- 3D Storm Studio
- Hanson Design
- Solar Sail
Engage
Understanding Stakeholder Insights
Acquiring insights to architect a dynamic innovation ecosystem blueprint through strategic formulation and planning.
Our initial step involved grasping the entrepreneurial mindset crucial for embracing the inherent benefits of this cutting-edge establishment. Delving into diverse user groups comprising startups, established Philadelphia enterprises, grad students, young professionals, and revered regional innovators, we gleaned invaluable perspectives. Engaging in dialogue with this array of stakeholders provided profound insights. These discussions were the linchpin for comprehending the pivotal elements in cultivating a robust business ethos within such a forward-looking environment. Understanding their varied needs and aspirations served as the cornerstone for crafting a blueprint that nurtures a culture of innovation and success within University Place’s ecosystem.
Excite
The insights gleaned from user groups underscored a resounding longing for a sense of inclusivity and connectedness. They yearned for an environment fostering unbridled, inventive ideation—a space interwoven with rich cultural diversity and offering exceptional dining and entertainment escapades. Their aspiration centered on a lifestyle encompassing all facets. Fulfilling this aspiration, 3.0 emerges as the embodiment of this pledge, seamlessly blending into Philadelphia’s thriving university cityscape, augmenting a profound communal essence often absent in modern establishments. Our responsibility lay in articulating this narrative—a tale of cohesion, innovation, and an enriched lifestyle, encapsulating the essence of 3.0’s unparalleled contribution to the evolving urban fabric. The insights revealed a deep yearning among user groups for an environment promoting inclusivity and creativity. They sought a space fostering diverse cultural interactions, vibrant dining experiences, and entertainment. This vision emphasized a holistic lifestyle. Hence, 3.0 was conceived to blend seamlessly into Philadelphia’s university-centric landscape, amplifying a communal essence missing in modern establishments. Our task was to articulate this narrative—a story of cohesion, innovation, and an enriched lifestyle, encapsulating 3.0’s unparalleled impact on the evolving urban landscape.
Inspire
Our strategy emphasized integrating social awareness, forward-thinking aspirations, and eco-friendly practices, unifying the purpose behind 3.0 University Place. Through astute design and compelling narratives, we empowered investors to transcend mere creators of a groundbreaking structure. Our approach allowed University Place to emerge as a pioneering force in sustainability and a progressive ally, setting a benchmark as a forward-looking community collaborator. This positioned them not only as developers but as stewards of a transformative ethos, cementing their reputation as an exemplary leader shaping the future landscape. Emphasizing social consciousness and eco-conscious values, our strategy aligned with 3.0 University Place’s ethos. By intertwining innovative design with compelling narratives, we elevated investors to visionary contributors, fostering a paradigm shift in sustainability practices. This approach positioned University Place as a trailblazer in eco-friendly construction, setting a precedent as a progressive community ally. It transformed their role from mere developers to custodians of transformative principles, solidifying their standing as influential leaders shaping the future urban landscape.
Philadelphia has quickly become one of the greenest cities in the U.S., and we are excited to participate in a significant way towards it becoming ‘THE’ greenest city in the U.S.