By The Dieline on 07/18/2023
I’ve been on a mission to discover how far I can stretch my creative abilities using new AI design tools. While AI offers the potential to streamline workflows, generate new ideas, and push the boundaries of innovation, concerns persist around biases, over-reliance, and the irreplaceable need for emotional connection, human intuition, and critical thinking.
After several months of experimenting (specifically with MidJourney), I’ve concluded that creatives must embrace AI design tools to stay competitive. Why? Used properly, AI can help maximize artistic vision. I’ve learned to use it as my digital muse, infusing my designs with fresh perspectives, innovative concepts, and unconventional approaches.
With its computational prowess, Midjourney AI can analyze vast amounts of data, unearthing hidden patterns and insights that fuel the creative process. It collaborates seamlessly, expanding design horizons and empowering us to craft visually captivating, user-centric experiences that push the boundaries of imagination and deliver exceptional results. But we are just scratching the surface—and that’s why we need to balance the benefits with its obvious risks.
And what are those benefits?
Automating Routine Tasks and Freeing Up time for Creative Work
AI design tools can automatically crop, resize, and adjust images for social media, web pages, and print materials. That means designers no longer need to spend hours resizing and formatting images for different platforms and can instead focus on creative tasks and strategizing concepts.
Guiding Artistic Explorations By Acting as a Co-pilot
Use it for inspiration, a bridge connecting imagination with innovation—a trusty co-creator and digital companion that emboldens creative spirit and unlocks clever expression. Unexpected possibilities and uncharted territory can come from the collaboration between human creativity, expertise, and artistic vision with AI.
That said, be aware of the cautions and pitfalls:
AI is Not a Substitute For Human Imagination
Authenticity, emotional resonance, and a brand’s unique essence should always take precedence, ensuring that AI design tools serve as enablers rather than dictators of the brand’s creative direction. AI, despite its remarkable capabilities, is not a total substitute for human imagination due to several key reasons:
- Creativity: Imagination enables humans to think beyond the limitations of existing data and explore new possibilities. While AI can generate impressive outputs based on patterns and existing data, it lacks true creative thinking and originality for novel ideas, concepts, and perspectives that can push beyond what has been observed or learned.
- Emotional and subjective aspects: Emotion fuels human imagination, which can influence the generation of new ideas and perspectives. AI cannot truly experience emotions or have personal subjective experiences.
- Contextual understanding: Human Imagination allows us to draw upon cultural, historical, and social aspects and apply them in novel ways. AI, however, relies on the data it has been trained on and lacks the broader contextual understanding that humans possess.
- Intuition and instinct: Intuition and instinctual responses allow us to connect seemingly unrelated ideas and arrive at innovative solutions. AI operates on algorithms and mathematical models and does not possess the inherent capabilities found in humans.
- Ethical and moral considerations: Human beings consider a wide range of ethical implications when imagining different scenarios or potential outcomes. AI lacks a moral compass and does not possess the ability to evaluate or make judgments in the same way humans do.
While AI can assist and enhance human imagination by providing tools, insights, and data analysis, it cannot replicate the holistic nature of human imaginative thinking. The interplay between creativity, emotions, intuition, and contextual understanding makes imagination a unique and irreplaceable aspect of human cognition.
We Need Guidelines
These can act as a compass, ensuring ethical, responsible, and impactful utilization of AI in the creative process. We need them to navigate the delicate divide between human ingenuity and machine assistance, fostering transparency, fairness, and inclusivity. Guardrails can shape collaboration and guide us through the intricacies of copyright, privacy, and bias, where AI and design harmonize to shape a brighter and more innovative future.
While there isn’t a single universally accepted set of guidelines, several organizations and initiatives have proposed their own frameworks:
- The European Commission’s Ethics Guidelines for Trustworthy AI: These emphasize human-centric AI and provide seven critical requirements for trustworthy AI: human agency and oversight, technical robustness and safety, privacy and data governance, transparency, diversity, non-discrimination and fairness, societal and environmental well-being, and accountability.
- The Institute of Electrical and Electronics Engineers (IEEE) Ethically Aligned Design: It provides a comprehensive framework for developing ethically aligned AI systems, covering areas such as transparency, accountability, privacy, and addressing bias and discrimination.
- The Partnership on AI: A collaborative initiative involving companies, nonprofits, and research institutions, they aim to develop best practices and guidelines for AI that prioritize ethical considerations. They have published resources addressing fairness, accountability, and transparency in AI systems.
- The World Economic Forum’s AI Governance Toolkit: It offers practical guidelines for organizations to develop and deploy AI responsibly, covering topics like data governance, model robustness, and bias mitigation.
Tech companies like Microsoft, Google, and IBM have invested in ethical AI research and development, integrating responsible AI principles into their products and services. Additionally, governments and regulatory bodies in various countries have begun incorporating AI guidelines into their policies and regulations to ensure the responsible use of AI technology.
The conversation around AI ethics is still evolving, and widespread adoption and consistent implementation of these guidelines across industries are ongoing challenges.
About Dieline
Dieline is a bespoke creative platform that exists to serve the packaging community. Our mission is to build a global community of practitioners and to advocate the packaging industry towards more sustainable solutions through creativity and innovation. Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. In 2018, Dieline has evolved into a high-level bespoke creative platform for package designers, brand designers, consumer brands, agencies, suppliers, sustainability experts, students, and packaging manufacturers.
